Techcrunch has the most power today. Actually, they pretty much have a monopoly on covering launching startups before anyone else. So go with TC coverage as ex

Techcrunch has the most power today. Actually, they pretty much have a monopoly on covering launching startups before anyone else. So go with TC coverage as exclusive, and then go with more substantial repeat coverage from other places. [I have been through that discussion with many CEOs who launched with many different strategies - I'm giving you a quick summary of what could be hours of discussions]