> It really seems to me that the sales benefit of reassuring customers about Volvo's confidence in their platform is likely to far outweigh any marginal increas

> It really seems to me that the sales benefit of reassuring customers about Volvo's confidence in their platform is likely to far outweigh any marginal increase in lawsuit risk to Volvo in this kind of statement. Oh, don't get me wrong, I think insuring liability at the manufacturer level is the right thing to do. I just have doubts that it will be affordable any time soon. Animats was saying Volvo is close to shipping their autopilot. I doubt it for the reason of the cost of insurance. I could be wrong. You can charge customers a subscription for "Volvo self driving insurance", or charge a lot for the car to cover Volvo's costs. Accidents and lawsuits are more likely to occur at the beginning of self-driving cars' introduction before many people have bought them. Likely, the first companies to do this will either (a) wildly succeed or (b) fail dismally and teach a lesson to the others. I don't see much middle ground. Again, I could be wrong.