Given that there's a photo of a shelf full of merch of Line's characters in the middle of the article, I wonder how much of their revenue is just that. And how

Given that there's a photo of a shelf full of merch of Line's characters in the middle of the article, I wonder how much of their revenue is just that. And how much of their game revenue is coming from games starring their characters. Come up with simple, cute characters, and stick them on everything possible. Hey, it worked for Sanrio...