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Here's the important part: "The effect ad blockers have had on publishers has been tremendous, with advertising organizations estimating that by 2020, $35 bill

Here's the important part: "The effect ad blockers have had on publishers has been tremendous, with advertising organizations estimating that by 2020, $35 billion dollars per year will be lost as a result of blocked ads" I prefer to consider the amazing things that will be done in 2020 instead of pissing away $35 billion on nothing.

Animats 10y ago
$35 billion! We're winning. For every site that has an ad-blocker, there's usually another one with comparable content that doesn't.
- lotsoflumens 10y ago
  Yes - we're definitely winning :-) Did you mean "ad-blocker-blocker", or maybe "ad-blocker-blocker-blocker-blocker" ?
  - seanp2k2 10y ago
    As long as you have more blocking tech than the non-tech-savvy public, you should be fine. Those people now know about ad blocking (they're a little late to the party), so things like ad block killer lists and extra extensions to block blockers should work for another 15 years or so before it becomes enough of a problem that it's worth it for ad companies to respond.