Long-term success for Pokemon Go is in the opposite direction of more complex gameplay. Gamers - people who enjoy plumbing the depths of complex game systems an

Long-term success for Pokemon Go is in the opposite direction of more complex gameplay. Gamers - people who enjoy plumbing the depths of complex game systems and using their knowledge and skill to gain an advantage over the system and/or other players - are screaming for it, but they'll tire of it eventually, and adding it will put off the much larger casual audience. As Niantic representatives have already stated, people who want to play traditional Pokemon games can go play them. Niantic's best move is to keep the hook baited for people who like the simple novelty of walking around to collect stuff and interacting with an augmented version of the real world and will casually integrate it into their life, like many have already done with fitness trackers. This kind of integration is now the gold standard for casual games - prepare to see a lot more apps/games with a GPS/maps component. The biggest "gameplay" updates for PG aren't going to increase game system complexity, they're going to be more reasons for casual players to continue looking at their screens as they walk around (and gather in groups to continue to attract press attention). Random events, more stuff to collect, opportunities for personalization, a few buttons to press to casually influence the environment. The biggest updates will involve "business accounts" for those who want to own a piece of virtual property, advertise, attract players to a physical location, etc. AR/GPS may well prove to be an awesome platform for "real", complex games, but Pokemon Go is not going to be one of them.