[Int. CEO, at least 2 VPs, Creative Director, Designer. In all glass conference room huddled behind a designer, looking at his screen. Everyone in the open plan

[Int. CEO, at least 2 VPs, Creative Director, Designer. In all glass conference room huddled behind a designer, looking at his screen. Everyone in the open plan office shifty eyes, trying to eavesdrop.] CEO: Who approved that? Designer: You did... CD: ...at the last review. CEO: I did? Well ...it needs to change. I was thinking... [1 month later, 48 hrs to launch.] CEO: When did we change that?