I've worked on location based games before and the game design possibilities are constrained. It is a real challenge. Collecting gameplay is something that seem

I've worked on location based games before and the game design possibilities are constrained. It is a real challenge. Collecting gameplay is something that seems to fit really well however, so if anyone is going to be able to succeed in this space, it's Pokemon, the best and most popular collecting game. Niantic will have to iterate quickly to build in depth. The need to walk around is a lot of friction to playing a location based game. They'll have to introduce features that are enticing enough to overcome that friction. Simply collecting pokemon and filling out the pokedex isn't going to be enough in the long term.