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Yes. But you don't see a poster for a Whopper while looking at the McDonalds menu board, do you?
by spdustin 10y ago
Yes. But you don't see a poster for a Whopper while looking at the McDonalds menu board, do you?
- kirykl 10y agoBut why couldn't you be free to see the Whopper poster in that case? McDonalds owns the store, they don't own my vision while I'm in their store. Until we are given implants at birth, the user chooses to enable augmented reality
- spdustin 10y agoNo, they do not own your vision. But where able, they certainly have the right to protect how their brand is presented inside their own property.
- kirykl 10y agoThey can ban someone from using AR inside the store to protect their brand. But making it illegal for Burger King buy AR ads that display inside the store - I wonder if there's some precedent with radio
- stcredzero 10y agoThey already have that control. What they shouldn't control is the operation of someone else's app.
- ominous 10y agoAnswer one: "while looking at a McDonalds menu board" I am "looking at the McDonalds menu board", so no, I don't see anything else. Answer two: > That depends. Is this[0] covering my view, being used by my daughter? > Am I comparing prices on the internet? Should McDonald's care, or have control over what happens inside my smartphone, or what I can see? > Am I spoofing my (smartphone) location to pretend I am in fact inside a burguer king, and indeed seeing the Augmented Reality Giant Whooper they have, because I enjoy playing their minigames, but prefer to eat at McDonalds? [0]: https://aww.moe/gwfjx0.jpg https://aww.moe/gwfjx0.jpg
- spdustin 10y agoForgive me for taking this to an uncomfortable extreme of a hypothetical: As a parent, would you seek to prevent an AR app from allowing overlays of an artificially created model of a beaten and bruised child over your child's body when a user looks at them? As a spouse, would you seek to prevent an AR app from allowing overlays of a pornographic representation of their body when a user looks at them? As a homeowner, would you seek to prevent an AR app from allowing overlays of "#blacklivesdontmatter" from appearing as graffiti when a user looks at your home?
- ominous 10y agoNo problem, I enjoy hypotheticals. As a parent, spouse or homeowner, I wouldn't. I would like it to stop, in the same way I would like that guy downstairs to be nice to me. But I will just postpone as long as I can to interact with people that use said AR app as lens for the world. Because the problem is not the overlays. The problem is when people use the overlays / AR app as a truth finder. And I don't care much for those kinds of people, neither does anyone I care about.