I think this is overthought, though it's interesting insofar as the likely natural conclusion is you buy Augmented Reality Ad_Space to avoid this very thing. I

I think this is overthought, though it's interesting insofar as the likely natural conclusion is you buy Augmented Reality Ad_Space to avoid this very thing. In my mind, you can look at this two ways: 1. You can't tell people what they can and cannot look at on their technology just because they've entered your "space". Maybe sometime down the road competitive geo-blocking will be a thing (i.e., different companies will auction off parts of cities and let businesses buy up ad-relevancy based on location), but right now there's no such case. I think legally, this is the equivalent of someone walking into McDonalds and a Burger King happens to play on Spotify or there's a banner ad in an app for Wendy's. 2. The advertisement, despite using real world GPS coordinates, is occuring within the application, not an actual advertisement inside the store. In a way, I guess the question really is "do you have a right to your GPS coordinates?", and I don't think you do. What people do with the coordinates elsewhere may be subject to some laws, but nothing in terms of commerce.