5 ms·

Inside I can access the mcdonald's website when I am inside a burguer king. I can phone a friend and get a suggestion to buy a Xbox when I am evaluating foota

by ominous 10y ago

Inside I can access the mcdonald's website when I am inside a burguer king. I can phone a friend and get a suggestion to buy a Xbox when I am evaluating footage from a PS4. I can be at home, access the starbucks website and get a pop-up from hangouts where a friend might ask me to have coffee... in his house! What do you mean inside?

spdustin 10y ago
Yes. But you don't see a poster for a Whopper while looking at the McDonalds menu board, do you?
- kirykl 10y ago
  But why couldn't you be free to see the Whopper poster in that case? McDonalds owns the store, they don't own my vision while I'm in their store. Until we are given implants at birth, the user chooses to enable augmented reality
  - spdustin 10y ago
    No, they do not own your vision. But where able, they certainly have the right to protect how their brand is presented inside their own property.
    - kirykl 10y ago
      They can ban someone from using AR inside the store to protect their brand. But making it illegal for Burger King buy AR ads that display inside the store - I wonder if there's some precedent with radio
    - stcredzero 10y ago
      They already have that control. What they shouldn't control is the operation of someone else's app.
- ominous 10y ago
  Answer one: "while looking at a McDonalds menu board" I am "looking at the McDonalds menu board", so no, I don't see anything else. Answer two: > That depends. Is this[0] covering my view, being used by my daughter? > Am I comparing prices on the internet? Should McDonald's care, or have control over what happens inside my smartphone, or what I can see? > Am I spoofing my (smartphone) location to pretend I am in fact inside a burguer king, and indeed seeing the Augmented Reality Giant Whooper they have, because I enjoy playing their minigames, but prefer to eat at McDonalds? [0]: https://aww.moe/gwfjx0.jpg https://aww.moe/gwfjx0.jpg
  - spdustin 10y ago
    Forgive me for taking this to an uncomfortable extreme of a hypothetical: As a parent, would you seek to prevent an AR app from allowing overlays of an artificially created model of a beaten and bruised child over your child's body when a user looks at them? As a spouse, would you seek to prevent an AR app from allowing overlays of a pornographic representation of their body when a user looks at them? As a homeowner, would you seek to prevent an AR app from allowing overlays of "#blacklivesdontmatter" from appearing as graffiti when a user looks at your home?
    - ominous 10y ago
      No problem, I enjoy hypotheticals. As a parent, spouse or homeowner, I wouldn't. I would like it to stop, in the same way I would like that guy downstairs to be nice to me. But I will just postpone as long as I can to interact with people that use said AR app as lens for the world. Because the problem is not the overlays. The problem is when people use the overlays / AR app as a truth finder. And I don't care much for those kinds of people, neither does anyone I care about.
yoodenvranx 10y ago
> Inside It is currently not an issue but just imagine that something like Facebook/Twitter/Instagram explodes into AR space and _everybody_ starts using it as their main mode of interaction with people. If Burgerking buys all the virtual ad-space inside every McDonalds location then you can be sure that there will be lawsuits.
- ominous 10y ago
  Yes. A virtual lawsuit, inside THAT instance of AR. Any number of AR can exist. That is, until the meatspace law catches up. Until then, nobody but the AR creator can enforce anything.
  - stcredzero 10y ago
    Isn't the point of AR that the particular AR can contain anything feasible? Why should McDonald's tell me I can't use a Burger King app inside their store? (I guess they can, but that would be obnoxious.)
    - ominous 10y ago
      with "virtual lawsuit" I was not serious. I don't think complaining to Niantic counts as a lawsuit, but it is all McDonalds can do.

by ominous 10y ago

spdustin 10y ago

Yes. But you don't see a poster for a Whopper while looking at the McDonalds menu board, do you?

kirykl 10y ago
But why couldn't you be free to see the Whopper poster in that case? McDonalds owns the store, they don't own my vision while I'm in their store. Until we are given implants at birth, the user chooses to enable augmented reality
- spdustin 10y ago
  No, they do not own your vision. But where able, they certainly have the right to protect how their brand is presented inside their own property.
  - kirykl 10y ago
    They can ban someone from using AR inside the store to protect their brand. But making it illegal for Burger King buy AR ads that display inside the store - I wonder if there's some precedent with radio
  - stcredzero 10y ago
    They already have that control. What they shouldn't control is the operation of someone else's app.
ominous 10y ago
Answer one: "while looking at a McDonalds menu board" I am "looking at the McDonalds menu board", so no, I don't see anything else. Answer two: > That depends. Is this[0] covering my view, being used by my daughter? > Am I comparing prices on the internet? Should McDonald's care, or have control over what happens inside my smartphone, or what I can see? > Am I spoofing my (smartphone) location to pretend I am in fact inside a burguer king, and indeed seeing the Augmented Reality Giant Whooper they have, because I enjoy playing their minigames, but prefer to eat at McDonalds? [0]: https://aww.moe/gwfjx0.jpg https://aww.moe/gwfjx0.jpg
- spdustin 10y ago
  Forgive me for taking this to an uncomfortable extreme of a hypothetical: As a parent, would you seek to prevent an AR app from allowing overlays of an artificially created model of a beaten and bruised child over your child's body when a user looks at them? As a spouse, would you seek to prevent an AR app from allowing overlays of a pornographic representation of their body when a user looks at them? As a homeowner, would you seek to prevent an AR app from allowing overlays of "#blacklivesdontmatter" from appearing as graffiti when a user looks at your home?
  - ominous 10y ago
    No problem, I enjoy hypotheticals. As a parent, spouse or homeowner, I wouldn't. I would like it to stop, in the same way I would like that guy downstairs to be nice to me. But I will just postpone as long as I can to interact with people that use said AR app as lens for the world. Because the problem is not the overlays. The problem is when people use the overlays / AR app as a truth finder. And I don't care much for those kinds of people, neither does anyone I care about.

yoodenvranx 10y ago

> Inside It is currently not an issue but just imagine that something like Facebook/Twitter/Instagram explodes into AR space and _everybody_ starts using it as their main mode of interaction with people. If Burgerking buys all the virtual ad-space inside every McDonalds location then you can be sure that there will be lawsuits.

ominous 10y ago
Yes. A virtual lawsuit, inside THAT instance of AR. Any number of AR can exist. That is, until the meatspace law catches up. Until then, nobody but the AR creator can enforce anything.
- stcredzero 10y ago
  Isn't the point of AR that the particular AR can contain anything feasible? Why should McDonald's tell me I can't use a Burger King app inside their store? (I guess they can, but that would be obnoxious.)
  - ominous 10y ago
    with "virtual lawsuit" I was not serious. I don't think complaining to Niantic counts as a lawsuit, but it is all McDonalds can do.