5 ms·

Yes, but doing it in augmented reality means that casino A could put ads _inside_ of casino B. Just imagine casino A would pay some guys to carry advertising s

Yes, but doing it in augmented reality means that casino A could put ads _inside_ of casino B. Just imagine casino A would pay some guys to carry advertising sign inside of casino B. Those guys would be removed instantly. Or let's say somebody creates a AR game where you can leave signs with random texts everywhere. And then somebody decides to plant a sign with "OP is bundle of sticks" on your property. In the real world you can just remove the sign and call the cops, but what would you do in the AR world? If there will be too much shenanigans I can see that in the future your real property boundary might translate into the virtual AR world.

DavidWanjiru 10y ago
I suspect this will eventually go the way domain names went. Initially, any random person would register microsoft.com, and Microsoft didn't have much recourse back then. Now they do, I believe, and I feel like this is a similar question of ownership of something virtual.
protomyth 10y ago
Is this augmented reality a public space or specific to an app? I'm thinking that will be one determinate.
DavidWanjiru 10y ago
I suspect this will eventually go the way domain names went. Initially, any random person would register microsoft.com, and Microsoft didn't have much recourse back then. Now they do, I believe, and I feel like this is a similar question of ownership of something virtual.
ominous 10y ago
Inside I can access the mcdonald's website when I am inside a burguer king. I can phone a friend and get a suggestion to buy a Xbox when I am evaluating footage from a PS4. I can be at home, access the starbucks website and get a pop-up from hangouts where a friend might ask me to have coffee... in his house! What do you mean inside?
- spdustin 10y ago
  Yes. But you don't see a poster for a Whopper while looking at the McDonalds menu board, do you?
  - kirykl 10y ago
    But why couldn't you be free to see the Whopper poster in that case? McDonalds owns the store, they don't own my vision while I'm in their store. Until we are given implants at birth, the user chooses to enable augmented reality
    - spdustin 10y ago
      No, they do not own your vision. But where able, they certainly have the right to protect how their brand is presented inside their own property.
      - kirykl 10y ago
        They can ban someone from using AR inside the store to protect their brand. But making it illegal for Burger King buy AR ads that display inside the store - I wonder if there's some precedent with radio
      - stcredzero 10y ago
        They already have that control. What they shouldn't control is the operation of someone else's app.
  - ominous 10y ago
    Answer one: "while looking at a McDonalds menu board" I am "looking at the McDonalds menu board", so no, I don't see anything else. Answer two: > That depends. Is this[0] covering my view, being used by my daughter? > Am I comparing prices on the internet? Should McDonald's care, or have control over what happens inside my smartphone, or what I can see? > Am I spoofing my (smartphone) location to pretend I am in fact inside a burguer king, and indeed seeing the Augmented Reality Giant Whooper they have, because I enjoy playing their minigames, but prefer to eat at McDonalds? [0]: https://aww.moe/gwfjx0.jpg https://aww.moe/gwfjx0.jpg
maxerickson 10y ago
I think it's a who cares problem. What percentage of the people in a casino are going to be focused on some AR game? Of those people, how many are going to be anything but annoyed by ads?
- yoodenvranx 10y ago
  It is currently not a problem at all. But just imagine something like Twitter/Facebook/Instagram/Tinder/TripAdvisor/Yelp explodes into AR space and it becomes an essential part of daily life. If this somehow becomes reality then localized AR-ads will be very very valuable.
  - maxerickson 10y ago
    People still aren't going to be interacting with slot machines through the Facebook app. Or if they are, it will be because the home casino has arranged for it (so competitor ads wouldn't be in the interests of Facebook). When I'm standing at the counter at McDonald's, an ad for Burger King is going to have to be really compelling to matter.
    - mbrock 10y ago
      If you're wearing AR gear in the casino, you might see in the corner of your eye while playing the slot machine a little gambling Pokémon, inviting you to play with him for better odds than the stupid slot machine.
csydas 10y ago
I think this is overthought, though it's interesting insofar as the likely natural conclusion is you buy Augmented Reality Ad_Space to avoid this very thing. In my mind, you can look at this two ways: 1. You can't tell people what they can and cannot look at on their technology just because they've entered your "space". Maybe sometime down the road competitive geo-blocking will be a thing (i.e., different companies will auction off parts of cities and let businesses buy up ad-relevancy based on location), but right now there's no such case. I think legally, this is the equivalent of someone walking into McDonalds and a Burger King happens to play on Spotify or there's a banner ad in an app for Wendy's. 2. The advertisement, despite using real world GPS coordinates, is occuring within the application, not an actual advertisement inside the store. In a way, I guess the question really is "do you have a right to your GPS coordinates?", and I don't think you do. What people do with the coordinates elsewhere may be subject to some laws, but nothing in terms of commerce.
osi 10y ago
How are AR ads for casino A inside of casino B different from mobile ads that can do the same thing?
- yoodenvranx 10y ago
  AR ads can be highly specific. If you are casino A then you want to reach all the people who usually go to casino B. What is the best way to reach those? Buy all the virtual ad-space at the location of casino B. This will be more effective than any Google Adsense or Facebook campaign.
swalsh 10y ago
If you google Casino A, it's possible the adword at the top will be for Casino B. Just because I happen to physically be somewhere doesn't change things, it's still a virtual space that google owns and can give advertising space based on who pays the most.
- yoodenvranx 10y ago
  Yeah, but try to go inside casino A and put stickers with ads for casino B on the walls. You will be thrown out within minutes for trespassing, property damage and other things.
  - swalsh 10y ago
    Still missing the point, Casino A owns the physical space of Casino A. Google owns Pokemon database, the fact that the easiest way to access the content of this specific data inside of googles database is to be physically located on Casino A's premises does not change the ownership of that particular data. This is all really straightforward, the mental gymnastics required to turn this into a problem is really mental masturbation. Yelp has a "nearby" feature. If I pull up yelp while standing in a restaurant, do you think the restaurant should have full control over the reviews? Obviously, the answer should always be no. There's nothing really new here.
tayo42 10y ago
If you do like a google search on your phone in side casino a for local casinons you could reasonably getan ad for casino b now.
dragonwriter 10y ago
> Yes, but doing it in augmented reality means that casino A could put ads _inside_ of casino B. While the general point you are trying to make still stands, as regards the specific example, I expect that the possibility of hostile ads is fairly far down the list of reasons that casinos, of all places, are going to crack down hard on any use of AR technology on the premises before long.

DavidWanjiru 10y ago

I suspect this will eventually go the way domain names went. Initially, any random person would register microsoft.com, and Microsoft didn't have much recourse back then. Now they do, I believe, and I feel like this is a similar question of ownership of something virtual.

protomyth 10y ago

Is this augmented reality a public space or specific to an app? I'm thinking that will be one determinate.

DavidWanjiru 10y ago

ominous 10y ago

Inside I can access the mcdonald's website when I am inside a burguer king. I can phone a friend and get a suggestion to buy a Xbox when I am evaluating footage from a PS4. I can be at home, access the starbucks website and get a pop-up from hangouts where a friend might ask me to have coffee... in his house! What do you mean inside?

spdustin 10y ago
Yes. But you don't see a poster for a Whopper while looking at the McDonalds menu board, do you?
- kirykl 10y ago
  But why couldn't you be free to see the Whopper poster in that case? McDonalds owns the store, they don't own my vision while I'm in their store. Until we are given implants at birth, the user chooses to enable augmented reality
  - spdustin 10y ago
    No, they do not own your vision. But where able, they certainly have the right to protect how their brand is presented inside their own property.
    - kirykl 10y ago
      They can ban someone from using AR inside the store to protect their brand. But making it illegal for Burger King buy AR ads that display inside the store - I wonder if there's some precedent with radio
    - stcredzero 10y ago
      They already have that control. What they shouldn't control is the operation of someone else's app.
- ominous 10y ago
  Answer one: "while looking at a McDonalds menu board" I am "looking at the McDonalds menu board", so no, I don't see anything else. Answer two: > That depends. Is this[0] covering my view, being used by my daughter? > Am I comparing prices on the internet? Should McDonald's care, or have control over what happens inside my smartphone, or what I can see? > Am I spoofing my (smartphone) location to pretend I am in fact inside a burguer king, and indeed seeing the Augmented Reality Giant Whooper they have, because I enjoy playing their minigames, but prefer to eat at McDonalds? [0]: https://aww.moe/gwfjx0.jpg https://aww.moe/gwfjx0.jpg

maxerickson 10y ago

I think it's a who cares problem. What percentage of the people in a casino are going to be focused on some AR game? Of those people, how many are going to be anything but annoyed by ads?

yoodenvranx 10y ago
It is currently not a problem at all. But just imagine something like Twitter/Facebook/Instagram/Tinder/TripAdvisor/Yelp explodes into AR space and it becomes an essential part of daily life. If this somehow becomes reality then localized AR-ads will be very very valuable.
- maxerickson 10y ago
  People still aren't going to be interacting with slot machines through the Facebook app. Or if they are, it will be because the home casino has arranged for it (so competitor ads wouldn't be in the interests of Facebook). When I'm standing at the counter at McDonald's, an ad for Burger King is going to have to be really compelling to matter.
  - mbrock 10y ago
    If you're wearing AR gear in the casino, you might see in the corner of your eye while playing the slot machine a little gambling Pokémon, inviting you to play with him for better odds than the stupid slot machine.

csydas 10y ago

I think this is overthought, though it's interesting insofar as the likely natural conclusion is you buy Augmented Reality Ad_Space to avoid this very thing. In my mind, you can look at this two ways: 1. You can't tell people what they can and cannot look at on their technology just because they've entered your "space". Maybe sometime down the road competitive geo-blocking will be a thing (i.e., different companies will auction off parts of cities and let businesses buy up ad-relevancy based on location), but right now there's no such case. I think legally, this is the equivalent of someone walking into McDonalds and a Burger King happens to play on Spotify or there's a banner ad in an app for Wendy's. 2. The advertisement, despite using real world GPS coordinates, is occuring within the application, not an actual advertisement inside the store. In a way, I guess the question really is "do you have a right to your GPS coordinates?", and I don't think you do. What people do with the coordinates elsewhere may be subject to some laws, but nothing in terms of commerce.

osi 10y ago

How are AR ads for casino A inside of casino B different from mobile ads that can do the same thing?

yoodenvranx 10y ago
AR ads can be highly specific. If you are casino A then you want to reach all the people who usually go to casino B. What is the best way to reach those? Buy all the virtual ad-space at the location of casino B. This will be more effective than any Google Adsense or Facebook campaign.

swalsh 10y ago

If you google Casino A, it's possible the adword at the top will be for Casino B. Just because I happen to physically be somewhere doesn't change things, it's still a virtual space that google owns and can give advertising space based on who pays the most.

yoodenvranx 10y ago
Yeah, but try to go inside casino A and put stickers with ads for casino B on the walls. You will be thrown out within minutes for trespassing, property damage and other things.
- swalsh 10y ago
  Still missing the point, Casino A owns the physical space of Casino A. Google owns Pokemon database, the fact that the easiest way to access the content of this specific data inside of googles database is to be physically located on Casino A's premises does not change the ownership of that particular data. This is all really straightforward, the mental gymnastics required to turn this into a problem is really mental masturbation. Yelp has a "nearby" feature. If I pull up yelp while standing in a restaurant, do you think the restaurant should have full control over the reviews? Obviously, the answer should always be no. There's nothing really new here.

tayo42 10y ago

If you do like a google search on your phone in side casino a for local casinons you could reasonably getan ad for casino b now.

dragonwriter 10y ago

> Yes, but doing it in augmented reality means that casino A could put ads _inside_ of casino B. While the general point you are trying to make still stands, as regards the specific example, I expect that the possibility of hostile ads is fairly far down the list of reasons that casinos, of all places, are going to crack down hard on any use of AR technology on the premises before long.