3 ms·

What? I live and grew up in the US and go shopping multiple times a week. Every store I go to has generic and branded products next to each other on the shelves

by ebbv 10y ago

What? I live and grew up in the US and go shopping multiple times a week. Every store I go to has generic and branded products next to each other on the shelves. The only exceptions are Aldi, Trader Joe's and Costco. The first two mostly only sell private label products and the last will often only have one offering of a given type of product (which may be a brand or may be private label.) But most supermarkets in the US (the big chains like Wal-Mart, Meijer, Kroger, etc.) will have generics and brand products for everything from cough syrup to bread right next to each other on the shelves. This is a silly argument and I really have no idea why you left the reply you did. Yeah shelves are precious but that has nothing to do with what I said. EDIT: Some companies will pay to be on the shelves but these are usually brands that are not established yet. Regardless that really has nothing to do with what I was talking about. I wasn't talking about how products get to the shelves, it was about whether stores put their generic products in favorable positions compared to branded products. And at least in the US generally they don't. If your point is that store shelves are a bad analogy for Google results, I would agree. I'm not the one who came up with it.

phaemon 10y ago
Nope, you're incorrect. Here's an article that covers it: http://www.realsimple.com/food-recipes/shopping-storing/more-shopping-storing/grocery-store-layout/shelf-layout http://www.realsimple.com/food-recipes/shopping-storing/more... That just covers the basics of placement though. Companies will pay to have their products placed at the beginning of aisles, in "special offer" areas, etc etc. There's a whole "science" of supermarket layout.
rahimnathwani 10y ago
The sentence to which I was responding ('your first sentence'): "If a supermarket did give favorable exposure to their generic brand products, the other companies could complain about that and it would be unfair." Fairness is not the reason store-brand and generic products are near each other on the shelves. It's because you get more sales if you organise a store so it's easy for customers to find stuff. "Yeah shelves are precious but that has nothing to do with what I said." It does. You proposed one explanation why generic and branded products are next to each other (fairness). I proposed an alternative explanation (maximising the returns from limited shelf space).

by ebbv 10y ago

phaemon 10y ago

Nope, you're incorrect. Here's an article that covers it: http://www.realsimple.com/food-recipes/shopping-storing/more-shopping-storing/grocery-store-layout/shelf-layout http://www.realsimple.com/food-recipes/shopping-storing/more... That just covers the basics of placement though. Companies will pay to have their products placed at the beginning of aisles, in "special offer" areas, etc etc. There's a whole "science" of supermarket layout.

rahimnathwani 10y ago

The sentence to which I was responding ('your first sentence'): "If a supermarket did give favorable exposure to their generic brand products, the other companies could complain about that and it would be unfair." Fairness is not the reason store-brand and generic products are near each other on the shelves. It's because you get more sales if you organise a store so it's easy for customers to find stuff. "Yeah shelves are precious but that has nothing to do with what I said." It does. You proposed one explanation why generic and branded products are next to each other (fairness). I proposed an alternative explanation (maximising the returns from limited shelf space).