Startups can do this, but they need to have very, very good people and go niche. The are millions of smallish niches out there that can be attacked with a susta

Startups can do this, but they need to have very, very good people and go niche. The are millions of smallish niches out there that can be attacked with a sustaining approach provided you have the right people. The problem is really good people are hard to find and most niches are too small to support investor funding.