Think about all the things one communicates on a daily basis: where you like to eat lunch, what music you like, what you find fashionable, etc. These things are

Think about all the things one communicates on a daily basis: where you like to eat lunch, what music you like, what you find fashionable, etc. These things are all communicated in one way or another through your transaction history. To the extent this information can be parsed and digested, you have a pretty valuable business. Not only does blippy create a foundation for conversation about these things, it actually is the conversation in a lot of ways. I was equally skeptical. Then I started using it, and I quickly discovered it's value.