The ads are all anonymous and based on an aggregate on who is around the unit. It will never be a "Minority Report" type experience, more of a "55% of the user

The ads are all anonymous and based on an aggregate on who is around the unit. It will never be a "Minority Report" type experience, more of a "55% of the users around this location are males, therefore a Draft Kings ad will play". One-to-many, not one-to-one.