Because it is a business. Actions have to be focused around objectives, where goals are the stepping stones to said objective. "Why can't they be a company tha

Because it is a business. Actions have to be focused around objectives, where goals are the stepping stones to said objective. "Why can't they be a company that just makes good tools and sells them to people?" That in itself can be an endgame. A profitable game development company that makes great tools. However, if they are already profitable, and seem to already do this - why take the money? Hence my question.