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Am I the only one here who has never heard of the book Blue Ocean Strategy ?
by misiti3780 10y ago
Am I the only one here who has never heard of the book Blue Ocean Strategy ?
- cocktailpeanuts 10y agoMaybe not the only one but I don't think it's something to be proud of. It's a great book and I'm sure a lot of people are aware of the concept even though they haven't actually read the book.
- misiti3780 10y agoim not proud of it - i love reading im surprised i have never heard of it - as i have read everything else on his list
- steejk 10y agoI wouldn't say it's anything revolutionary, but more just rewording of classic strategy. In short it's 'differentiate and don't compete with existing products in existing markets'.