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So, if I'm reading this article right: 1. YouTube streamers are getting paid to play games on stream by content creators / publishers. That's great, and much m

So, if I'm reading this article right: 1. YouTube streamers are getting paid to play games on stream by content creators / publishers. That's great, and much more interesting than an ad (it's nearly impossible to the product to actually be terrible and have this make it look good). The company, the streamer, and the consumer all win to a certain degree here. 2. A company was punished for breaking the law and lying. Great! The only thing missing, for me, is a disclosure from the streamer that they are being paid to play a particular game. Just be honest, it'll make for a more compelling review.

pdkl95 10y ago
> disclosure from the streamer Last year, when this problem started to get attention from the FTC and other regulators, TotalBiscuit posted a detailed explanation of proper disclosure. https://www.youtube.com/watch?v=NSvHhDmIe6Q https://www.youtube.com/watch?v=NSvHhDmIe6Q It really is that simple in most cases; just be very clear that you were paid (a free copy of the game counts), and let the viewer decide what they want to watch. I suspect their view-counts will stay about the same if the streamer is careful to put the same effort into paid videos as they do for their normal content. People watch the better streamers to see the character the streamer is creating and/or the show they produce. A good entertainer should be able to work with - or around, if necessary - paid demonstrations.