Closing up shop as a marketing strategy is interesting as a high-risk/high-reward last ditch effort. If under a particular set of circumstances, the most viabl

Closing up shop as a marketing strategy is interesting as a high-risk/high-reward last ditch effort. If under a particular set of circumstances, the most viable path to attracting eyeballs is to go under, it could be really effective to give potential users a "last chance" and then pivot to a new name.