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First, go read Steve Blank's book (http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705 http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/d
by robfitz 17y ago
First, go read Steve Blank's book (http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705 http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/09...). It puts a comforting amount of structure around the sales process and turns what's normally a big ball o' confusion into a set of tasks with concrete steps & goals.
It also helped me to spend a lot of time in bars and cafes talking to strangers until I was comfortable with both the approach & conversation.
- jaddison 17y agoI'm reading this book now and highly recommend it - I think it's important to think of developing your business around your customer(s) needs, not your product development. If you know (not guessing!) what your customer needs/is missing, you can build something that makes sense from a business perspective. Of course, I'll definitely agree with another reply regarding hiring someone who excels in and loves sales. It will quite likely be worth the salary/commission.