I think you might be underestimating the size of the "on-demand industry"[1]. I'm hardly in the top 5-10% and I tried out Drizly in place of my beer run on Frid

I think you might be underestimating the size of the "on-demand industry"[1]. I'm hardly in the top 5-10% and I tried out Drizly in place of my beer run on Friday night and paid a $5 premium for my 6 pack to be delivered. I valued my time in the moment more than $5 and told myself it was a once in a while thing. I'm sure on-demand groceries, dry cleaning, etc all just hope for that market of people who tell themselves they don't use these services too frequently. [1] http://www.businessinsider.com/the-on-demand-economy-2014-7 http://www.businessinsider.com/the-on-demand-economy-2014-7