I'd rather not die in a car crash, but that doesn't mean I'd pay an extra $10,000 for a car that reduced the risk of dying in a crash by 1%. You can't avoid pu

I'd rather not die in a car crash, but that doesn't mean I'd pay an extra $10,000 for a car that reduced the risk of dying in a crash by 1%. You can't avoid putting an effective price on life, and in the US it's about $10 million.