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1. Giving generous discounts to get people to establish the habit of Lyft-ing regularly. 2. Subsidizing the cost of rides with VC money. For example, paying t
by tedmiston 10y ago
1. Giving generous discounts to get people to establish the habit of Lyft-ing regularly.
2. Subsidizing the cost of rides with VC money. For example, paying the driver more than the customer is charged for a normal ride. Also, I'm not sure if it's still this way but at one point Lyft Line in SF was a flat rate ~$5 even for long distances.
Tune the discount percentages to arrive at the maximum "losable" amount.
- abrkn 10y agoIt's working on me. I can't remember when or why I switched from Uber to Lyft. Maybe it's the capped Lyft Line prices they used to have, or perhaps the billboards. It's certainly not the fist bumps.