Or they are looking forward to the introduction of self-driving cars? Rather than waiting for self-driving cars to actually arrive, by which time the horse wil

Or they are looking forward to the introduction of self-driving cars? Rather than waiting for self-driving cars to actually arrive, by which time the horse will have bolted, they are trying to lock the customer base in now at a high cost, banking on the money lasting until self-driving cars arrive. Once self-driving cars arrive, costs fall, competitors are locked out, and they make a big profit.