You should submit that as its own post if it hasn't been already. What the author describes is a feeling I've frequently had but have never been able to describ

You should submit that as its own post if it hasn't been already. What the author describes is a feeling I've frequently had but have never been able to describe. I do my best to notice it and stop myself but it's difficult to override the aversion. Another feeling I've noticed myself having which seems related is an aversion to hype with the rationalization that "If it was really that good, it wouldn't need to be hyped and evangelized". I'm not totally ready to give up that aversion yet as it seems to be correct often enough, though that's probably just rationalization on my part.