$1.3 trillion that the continent is projected to spend in 2020. Please don't use statistics like this. The combined consumer spending of a continent (54 sepa

$1.3 trillion that the continent is projected to spend in 2020. Please don't use statistics like this. The combined consumer spending of a continent (54 separate countries, I think) is not really a fair portrayal of the opportunity. The linked source notes that $200bn is projected to be discretionary, which is closer to being relevant (as discretionary spending is largely the target of advertisers.) The real question, which that metric may have been trying to address, is the purchasing power of the average consumer. From 1993 to 2008 the average per capita income of sub-Saharan African economies barely budged—it increased from $742 to $762 per year (measured in 2005 purchasing-power parity-adjusted dollars). If we exclude South Africa and the Seychelles, we see a decline from $608 to $556 over the period.[0] For individual spending that small, you (an company making money from ads) either need: a) Companies who have incredible operations to sell at scale across the continent, given the low average customer value (e.g. Coca-Cola) b) Many companies, each tackling local markets, that you (or an underlying ad network) can reach effectively at scale Are there examples of large corporate ad buys from (a) or an underlying network for (b) in Africa? [0] http://www.economist.com/blogs/freeexchange/2014/01/incomes-sub-saharan-africa http://www.economist.com/blogs/freeexchange/2014/01/incomes-...