> Other astrology sites are ugly as hell, Users of astrology sites are used to these ugly designs. This is the case with arcade gaming sites too ... which is w

> Other astrology sites are ugly as hell, Users of astrology sites are used to these ugly designs. This is the case with arcade gaming sites too ... which is why you see modern arcade sites are ugly. You aren't designing the site for you. You are designing for the customer and the customer is used to and sometimes subconsciously prefers the ugly design. http://therodinhoods.com/forum/topics/the-reality-of-ugliness http://therodinhoods.com/forum/topics/the-reality-of-uglines... Because there is reasonable doubt of the newer cleaner design, I urge you to at-least A/B test an ugly looking design that your target users would be familiar with. ------------------ Signature : I use http://www.hnreplies.com/ http://www.hnreplies.com/ to track replies to my HN comments. Do you ?