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One thing that he did (dunno if he takes it for granted) is get a URL that matches with the top search phrase. If he'd named his company "GridFriend Creator",
by webwright 17y ago
One thing that he did (dunno if he takes it for granted) is get a URL that matches with the top search phrase. If he'd named his company "GridFriend Creator", we'd be reading a VERY different article. Every time anyone links to him, it's like the George Bush "miserable failure" googlebomb [http://en.wikipedia.org/wiki/Google_bomb http://en.wikipedia.org/wiki/Google_bomb ]... Except that it's not frowned upon by Google.
- patio11 17y agoI think that is of fairly minor consequence to the overall success of my business. I've been #1 for that phrase for almost four years now -- and as of four years ago, it was worth about 150 visits a month, or substantially less than five sales. "Whee." It is worth more these days, but that is because people searching for [bingo card creator] are probably looking for Bingo Card Creator (for example, with five seconds of checking into my stats, I can guarantee at least 30% of folks searching for it last week and clicking on my site already have an account with me). (Have I mentioned that "Google owns navigation on the Internet"?)
- ericd 17y agoDoesn't that help it also rank for "Bingo " and "Bingo Card ", though? I'm very hazy on how Google uses anchor text, but this is how I assumed it works. On a related note, I'd be very happy to pay you for an SEO consultation.
- webwright 17y agoHrm-- that's some pretty selective data. I'd be curious to hear you fill in the blanks on this sentence: "Organic searches with the word 'bingo card' makes up ___ percent of my sales." As you say, tho-- might be hard to parse out brand searches. But every single one of your holiday-specific landing pages benefits from "bingo card" being in your URL. Isn't long tail SEO a big part of your acquisition?