That would be an exception to the rule, sure, but bear in mind that if you're trying to innovate in both technology and business at the same time, that's a bigg

That would be an exception to the rule, sure, but bear in mind that if you're trying to innovate in both technology and business at the same time, that's a bigger leap than just one or the other, so the risks are going to be higher and it will probably take longer to get right. In other words, by all means do a project like that - but don't try to do it on a tight schedule.