Pokémon is one of the biggest franchises in the world. It's like the McDonald's of gaming, and the people that grew up consuming it are now in their 20s-30s and

Pokémon is one of the biggest franchises in the world. It's like the McDonald's of gaming, and the people that grew up consuming it are now in their 20s-30s and extremely active on Social Media. Before major news outlets pick it up, micro-blogs, niche blogs for gaming, and other entertainment media outlets are going to publish stories about it, and the content writers of those sites are all the demographic that grew up with Pokémon, so it's no surprise really.