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>"Instead, according to the complaint, Warner Bros. instructed influencers to place the disclosures in the description box appearing below the video. Because Wa
by a_small_island 10y ago
>"Instead, according to the complaint, Warner Bros. instructed influencers to place the disclosures in the description box appearing below the video. Because Warner Bros. also required other information to be placed in that box, the vast majority of sponsorship disclosures appeared “below the fold,” visible only if consumers clicked on the “Show More” button in the description box. In addition, when influencers posted YouTube videos on Facebook or Twitter, the posting did not include the “Show More” button, making it even less likely that consumers would see the sponsorship disclosures."
So a disclosure in the notes box below a video is not enough. I wonder what this will mean for the guys from CSGOLotto [0] who are caught up in a seemingly worse controversy of non disclosure and more.
[0] https://www.youtube.com/watch?v=_8fU2QG-lV0 https://www.youtube.com/watch?v=_8fU2QG-lV0
- ggrothendieck 10y agoThe HN title misquotes the actual FTC site's title. The FTC title says it "failed to adquately disclose", not that it "failed to disclose". Omitting the word adequately changes the meaning substantially. In fact, WB did disclose the payment but it was the manner in which they disclosed it that the FTC objected to -- not the failure to disclose it.
- deleted 10y ago[deleted]
- Retric 10y agoDiscloser requires more than posting a footnote in a random small town newspaper readership 12. You must clearly communicate to the recipient and failure to adequately disclose is failure to disclose.
- protomyth 10y agoActually, several laws for notification can be fulfilled by "posting a footnote in a small town newspaper readership 12". Its quite an amazing thing seeing the small things in the local paper of record.
- jdmichal 10y agoAre you talking about the announcements typically required for public hearings? Because relating such announcements to disclosure is kind of strange. Disclosure is additional information about the message being conveyed, typically relating some bias that the recipient should be aware of before making decisions. Announcements, on the other hand, are precursors to the thing that actually matters, which is the hearing.
- protomyth 10y agoI'm talking about more than public hearings, there are many disclosure laws that require using the paper of record for a county or other area.
- markcerqueira 10y agoIs this a claim, your opinion, your interpretation of laws, or something else in between?
- sandworm101 10y agoGiven how youtube vids can be embedded in websites, and how they play on mobile devices, I am surprised that the FTC didn't simply demand an in-vid notice, as is expected of disclaimers in TV commercials.
- greglindahl 10y agoFrom the FTC announcement: "The FTC also alleges that Warner Bros. did not instruct the influencers to include sponsorship disclosures clearly and conspicuously in the video itself where consumers were likely to see or hear them."
- DanBC 10y agoNote that in-video disclaimers are not enough in the UK, where the regulator (the Advertising Standards Authority) wants consumers to know before they click a link that it's sponsored content. https://www.asa.org.uk/News-resources/Media-Centre/2015/New-vlogging-advertising-guidance.aspx#.V4VTrFQrK01 https://www.asa.org.uk/News-resources/Media-Centre/2015/New-... https://www.cap.org.uk/Advice-Training-on-the-rules/Advice-Online-Database/Video-blogs-Scenarios.aspx#.V4VTrlQrK01 https://www.cap.org.uk/Advice-Training-on-the-rules/Advice-O...