As you might have read two months ago, breakfast only became "the most important meal of the day" in 1944 when General Mills launched an advertising campaign to

As you might have read two months ago, breakfast only became "the most important meal of the day" in 1944 when General Mills launched an advertising campaign to that effect: http://priceonomics.com/how-breakfast-became-a-thing/ http://priceonomics.com/how-breakfast-became-a-thing/