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> We need to recognize that integrated and contextual ad placement can provide tremendous value to consumers. Integrated - non-blockable, because our ads will
by yetihehe 10y ago
> We need to recognize that integrated and contextual ad placement can provide tremendous value to consumers.
Integrated - non-blockable, because our ads will be so embedded in content, it will be (buy Kleenex) indistinguishable.
Contextual - even more tracking.
> It’s time we call it like it is, and if we do that “standard” advertisements may become a thing of the past in the near future.
Which means adblockers won't have any patterns to recognize ads.
- jmiserez 10y agoSomeone versed in natural language processing could make an ad-blocker that filters these things out of the articles. I think that could be a pretty cool little project.
- toddynho 10y agoIt's fair to be skeptical about anything anyone in ad tech says. However, there's no intent hidden in the idea of "integration" in the article that is suggesting that it's because we want ads to be non-blockable. Integration != non-blockable. Integration == better overall user experience to us. Contextual != even more tracking. We currently do not do any kind of contextual targeting that is using algorithms or involves dropping a tracking pixel at BuySellAds. We do it the good old fashioned way... "website is about C++, let's show them an ad from a company trying to target developers!". That's what we mean by contextual. Hopefully this added context is helpful :)
- redrummr 10y agoThere will be community-driven pattern sharing. If a pattern gets 3 'plus' votes, it goes to a mod/admin who approves it for distribution to everyone. I don't mind ads though. Static ads after the first paragraph, with a minimal-size fetch (or, upon sensing prolonged reading on a second article, pre-cached and bidded out during that user's reading) will ensure a snappy experience.