Pokemon is, in my opinion, a uniquely valuable franchise, however, above and beyond anything else Nintendo has in the magazine. You've got multiple generations

Pokemon is, in my opinion, a uniquely valuable franchise, however, above and beyond anything else Nintendo has in the magazine. You've got multiple generations that have grown up with it, between the games, cards, TV show, merchandising, etc, etc. It distilled the essence of fun, but grindy, rpgs down into an almost perfect form, and wrapped it up in a kid-friendly package (despite the fact that you're really playing what amounts to a Roman lanista or Michael Vick simulator) I don't think Mario or Zelda or Donkey Kong, or any of the other beaten-to-death Nintendo IP is on the same level.