Very true. TV advertising is more geared towards evoking recall at a later time, since for most products the purchase (or conversion) decision isn't immediate (

Very true. TV advertising is more geared towards evoking recall at a later time, since for most products the purchase (or conversion) decision isn't immediate (after all, the viewer is in the middle of watching something). This works well for someone like Pepsi, since they want to be remembered the next time you're at the supermarket, but not so well for something that would demand an immediate response.