It's effectively a way to meet other people and explore new places. Being pokemon themed gives people something to bond over and connect with each other. Items

It's effectively a way to meet other people and explore new places. Being pokemon themed gives people something to bond over and connect with each other. Items like the 'attractor' that brings pokemon to an area for everyone attracts people as well as pokemon. I hope there are more ways to be social with it in the future, because that's it's strength.