Or maybe he's just trying to stick it to his brother - oh you don't like my large salary? Fine, I'll drop my salary, but don't think you'll see any of it in inc

Or maybe he's just trying to stick it to his brother - oh you don't like my large salary? Fine, I'll drop my salary, but don't think you'll see any of it in increased profit for the company because I'll increase employee salaries by the difference just to spite you. Though if that was the case, it seems to have backfired spectacularly if the article is to be believed about increased profits.