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The linked article treats revenue as value, which is obvious BS. The value of Lucas to Disney is much higher than the $4B price tag either Lucas or UFC yielded
by timdierks 10y ago
The linked article treats revenue as value, which is obvious BS.
The value of Lucas to Disney is much higher than the $4B price tag either Lucas or UFC yielded, but a lot of that stems from Disney's amazing ability to execute on it. UFC seems more capable of standing alone as a business.