The article you linked provides the apt justification of the happiness survey. The very next paragraph gives many examples that show that the employees are livi

The article you linked provides the apt justification of the happiness survey. The very next paragraph gives many examples that show that the employees are living arguably better lives. So, at the cost of growing a little less quickly than they might have, the employees that are building the company up are enjoying a drastically improved quality of life. The company isn't failing, the investors aren't losing their shirts, and the human beings who are making the day-to-day operation of the company possible, are better off. Sounds like a win-fucking-win to me. > Employee turnover fell 19% last year compared to the average of the past six years. Gravity has been flooded with 30,000 applications, up from an average 3,000 or so a year. A monthly company survey that gauges employee happiness found a bump just after the announcement but then a drop to pre-$70,000 levels – consistent with a widely-held theory that people return to a baseline level of happiness despite positive or negative life events. Still, Pirkle says the raises have allowed employees to move closer to the office and cut commute times, and plan for the future without living paycheck to paycheck. Retirement account contributions are up 130%, more employees are buying first homes and 10 are expecting, up from a typical zero to two each year.