Can publishers handle advanced math? They are taking the same audience, same advertisers, and just dividing it up in to more pieces - and like you said, at a lo

Can publishers handle advanced math? They are taking the same audience, same advertisers, and just dividing it up in to more pieces - and like you said, at a lower quality. I suspect the growth in online advertising has done a good job in masking the long term destruction being done to the publisher's revenue. Facebook has made it rain for a few years. That is coming to an end just as Google rolls its news traffic over to AMP. I don't want to own any publicly traded publishers right now. Auto generated video is just a grab for using press release content for auto play video ads. Upon closer inspection, there is really no business left. It looks more like Demand Media's content farm now, to see who can provide the thinnest layer between traffic source & advertiser. The business I see is Google/FB providing the audience and Google/FB providing the advertisers. Making a higher quantity of videos no one wants to see is not going to recapture ad dollars from some kid playing a video game that an audience wants to see. The only thing that amazes me is how many big publishers, including popular tech blogs, are able to run sites which barely function on a late model iPhone. I have no idea what metrics they are looking at. The past few months I've gone back to RSS feeds and bloggers so I can get readable content again. An end to my worthless rant is publishers will probably have to deal with less glamour and focus on producing extremely high quality content that users will pay for. Most verticals have no market for paid content. Those probably have to turn in to donor based non-profits or business models shift to selling products.