And not only are you helping others around you, it's also enhancing the social aspect of the game. I saw lots of lures at tourist sites in the city today, and

And not only are you helping others around you, it's also enhancing the social aspect of the game. I saw lots of lures at tourist sites in the city today, and people were naturally crowding around them to catch Pokemon - and talk to everyone else who had crowded there too. One of the smarter ideas I've seen today - a local pub noticed they were getting increased traffic from players due to being close to both a gym and Pokestop. They mentioned in media interviews that they might permanently fund a lure in the Pokestop as a way to attract more players to the pub & offer them discounts on purchases if they mention the game. That sounds like a potential business model...