Exactly. The rare item placement could be sold to the highest bidder, without any actual advertising in game. It's everything foursquare tried to do -- drive fo

Exactly. The rare item placement could be sold to the highest bidder, without any actual advertising in game. It's everything foursquare tried to do -- drive foot traffic. Can you imagine driving down the road, your family is starving, you just want something quick to eat. You ask your kids what they want to eat, and they say Burger King, because that's where mew is that week? Kids have a lot of control on this stuff, and the retail space knows it. In addition, they can also tap into mellineals who grew up on Pokémon.