Value creation isn't defined "for society", but "for people". Society is not part of the market, people are. And the market determines value -> people determine

Value creation isn't defined "for society", but "for people". Society is not part of the market, people are. And the market determines value -> people determine value. Society is a mean, with no regard to standard deviation. So most of us create "value for people". "Value for society" is perhaps "meaning"? Baking bread has value, and no meaning: people pay for it, but it won't change the world -> it's a bad job, per your definition People pay for bread to avoid cooking it themselves, and for the pleasure of delicious bread... Giving pleasure is getting closer to meaning, but it's an intrinsic feeling: only the baker can feel it, because made his bread with love. But delicious bread is more expensive: maybe even "meaning" has a price... I think the "value" you're looking for, which is meaning, can be found in almost any job. A marketer can find meaning in a clever/funny ad instead of a phony one. So don't expect to "find" meaning in a job, but add meaning to your job instead... and it will add value too ;-)