The Chipotle thing is a joke at the expense of Chipotle. They had a reputation as being greener, having real food, and being healthy, and then it turned out tha

The Chipotle thing is a joke at the expense of Chipotle. They had a reputation as being greener, having real food, and being healthy, and then it turned out that a lot of people got food poisoning from food in their supply chain. As for the xkcd, here's a guide to how it's relevant, as I interpret it: cheap wine is to American food as good wine is to real food.