Some people like the name because it actually relates to what we're doing. Some people don't. If you have a better idea, we would love to hear some suggestion

Some people like the name because it actually relates to what we're doing. Some people don't. If you have a better idea, we would love to hear some suggestions! I understand your concern about micro-events but micro-blogs seem to be pretty popular, so we're thinking this is a good way to describe the area we're targeting. For your number 5, there aren't a lot of people using events sites right now. Evite is by far the most popular, but no one is going to use it if they're going to a happy hour tonight, thus we are attempting to increase the valueAddFromNewSystem through exercises like this (user feedback) while minimizing the painOfSwitchingToNewSystem by simplifying registration and streamlining the process to get up and running. It might also be applicable to add in an additional variable, which is painFromOldSystem. Attempting to perform a task while being hindered by banner adds and a confusing interface may go so far as to drive a person to a new site/service. While we obviously have no control over that, that variable is rampant in this market segment, so we like to factor it in to our decision making process. Good point about the FAQ. We were attempting to have a light hearted, entertaining FAQ, but it isn't coming across that way to most people. Definitely looks like some revisions are in the future. Thanks again for the recommendations!