It really depends how people are using it. If people are looking for random interesting content then an infinite scroll makes sense. If you add the amount of in

It really depends how people are using it. If people are looking for random interesting content then an infinite scroll makes sense. If you add the amount of internet time spent is using Twitter, Facebook, and Reddit (app or RES), then we can conclude that it is at a deeper level a better user interface for certain types of content. People calling something that most people just prefer without thinking about it and is mainstream 'hipster appeal' is quite ironic.