All I know is that I mentioned Pokemon GO to my kids (it’s not out in the UK yet, so no advertising push to make them aware of it already) and they were instant

All I know is that I mentioned Pokemon GO to my kids (it’s not out in the UK yet, so no advertising push to make them aware of it already) and they were instantly telling me that they had to have it. I can’t imagine any other brand having that kind of impact - Talk about an unmet need in the marketplace waiting to be filled!