5 ms·

The notion that premium money is paid for 'authenticity' and 'creativity' is a laughable misreading of current marketing tactics. More like: branded 'creativit

The notion that premium money is paid for 'authenticity' and 'creativity' is a laughable misreading of current marketing tactics. More like: branded 'creativity' is a way to create artificial scarcity through market segmentation, to create goods that don't easily compete with each other. That's why people can drink 'artisanal coffee' for $5/cup and a Dunkin Donuts for $1/cup and not feel ripped off even if one store is next to another. To take this at face value and to think about "Creativity money" is to be completely ignorant about the human labor in creating things that are "not Creative". That Dunkin Donuts coffee, your underwear, a television, a utilitarian tool, anything in the 'basics' were all made with some amalgamation of human labor and machines/tools. So sure, machines get cheaper, human labor doesn't. So everything is a mix of things that get cheaper and and things that don't. "Creativity" has nothing to do with a human vs. machine money issue and just muddles the conversation.

visarga 10y ago
It's not like creativity is the sole domain of humans. AI is becoming more and more creative, too. There are AI systems that paint, compose, play games and music, dance and even write poetry. They are evolving rapidly. Much of the creativity of the future will come from machines, or teams of human and machine.
- brenschluss 10y ago
  You miss my point exactly. "Creativity" is a marketing myth because it divides the world into 'Creative' and 'not-Creative' disciplines. Anecdata: Most of the artists I know hate the word.
  - TeMPOraL 10y ago
    > Anecdata: Most of the artists I know hate the word. Not surprising, since most of the "creative" work has nothing to do with creativity. You don't have much room for creative expression when you're paid to paint UIs or make magazine layouts or make cheap landscapes for sale. The artists I know say that creativity doesn't pay the bills; it's something they'd love to do, but struggle to have time/means for.
    - riprowan 10y ago
      I can't get paid for the musical intellectual property I create, so I get paid for the software intellectual property I create. Meanwhile everyone around me coding is listening to streaming music at $0.000003 per minute not imagining that one day their intellectual property might be similarly valued....
deleted 10y ago
[deleted]

visarga 10y ago

It's not like creativity is the sole domain of humans. AI is becoming more and more creative, too. There are AI systems that paint, compose, play games and music, dance and even write poetry. They are evolving rapidly. Much of the creativity of the future will come from machines, or teams of human and machine.

brenschluss 10y ago
You miss my point exactly. "Creativity" is a marketing myth because it divides the world into 'Creative' and 'not-Creative' disciplines. Anecdata: Most of the artists I know hate the word.
- TeMPOraL 10y ago
  > Anecdata: Most of the artists I know hate the word. Not surprising, since most of the "creative" work has nothing to do with creativity. You don't have much room for creative expression when you're paid to paint UIs or make magazine layouts or make cheap landscapes for sale. The artists I know say that creativity doesn't pay the bills; it's something they'd love to do, but struggle to have time/means for.
  - riprowan 10y ago
    I can't get paid for the musical intellectual property I create, so I get paid for the software intellectual property I create. Meanwhile everyone around me coding is listening to streaming music at $0.000003 per minute not imagining that one day their intellectual property might be similarly valued....

deleted 10y ago

[deleted]