The previous iteration of this concept was Ingress, by the same developer. It's an active subculture, but not to the level of Pokemon GO. The marketing is inge

The previous iteration of this concept was Ingress, by the same developer. It's an active subculture, but not to the level of Pokemon GO. The marketing is ingenious. It manages to capitalize on the nostalgia of two generations that grew up playing Pokemon games, and the fact that the stated (virtual) premise of Pokemon was always to roam the world and catch these creatures. Regardless of the longevity of the game, this phenomenal marriage of a popular videogame series with an experienced alternate reality company will be studied for many years.