I don't understand why you interpret my statements as absolutes. For example I said: "In other words, his business is literally priceless in his mind because

I don't understand why you interpret my statements as absolutes. For example I said: "In other words, his business is literally priceless in his mind because it gives his life meaning..." I did not say "...it is the only thing in DHH's life that gives his life meaning..." I seriously doubt that 37signals is so central to DHH's existence (or any member of 37signals) that removing it from their life would prevent them from moving on. I just responded to Calacanis with a similar point, but essentially I believe you are looking at business as a method to maximize _money_. My point is that perhaps when we talk about maximizing _profit_, profit can be defined as more than money.